Who We Are
Vitalus was founded in 2025, bringing together decades of industry leadership and expertise. Our story began with Kathryn Powell’s vision at Complete Health Products in 1995 and Peter Beetz’s vision at Global by Nature in 2013. Over the years, both companies became trusted names in the industry, known for their commitment to innovation and excellence. By uniting as one, we continue to build on this legacy—driven by trust, passion, and a dedication to shaping the future of health and wellness.
