Free to feel good.
White Magic is a pioneering Australian brand offering a wide range of high-performance cleaning products that are safe for your home and the planet. With a strong focus on sustainability and innovation, White Magic introduced the original eco-friendly microfibre sponge to Australia and has since expanded its line to include reusable cloths, natural cleaning products, storage solutions, and more. Known for eliminating harsh chemicals from the cleaning process, White Magic helps consumers achieve powerful results using only water or natural ingredients. Whether you’re looking to reduce waste, clean more efficiently, or embrace a more sustainable lifestyle, White Magic empowers you to do so with ease and confidence.
